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Group Product Manager : Paper Category

At Lyreco we all share a common goal to strive for passion, excellence, respect and agility. We are proud to be the European leader and the third largest distributor of workplace products and services in the world
We are committed to the development of our employees and we aim to achieve that by creating a culture that inspires and empowers.

Are you seeking a new challenge? This offer might be for you!

Role of GPM within Group Product & Services department
1. The Group Product Manager (hereunder as the “GPM”) plays an important role in ensuring Lyreco’s profitable sales growth.
2. The GPM builds and executes both on/off line action plans aligned with their Group Category Manager’s strategy that will ensure the achievement of sales and margin targets. He/she supports their Group Category Manager in the strategy definition.
3. The GPM is responsible for Supplier Management (prospection, selection, negotiation, contract, improvement plans, and potentially delisting) within their respective subcategory’s.
4. The GPM is responsible to support subsidiaries in driving the best proposition globally.
5. The GPM, in collaboration with their Group Category Manager, defines their group product assortment.
6. Project Management related to defined Category under the direction from their GCM.
7. End to end responsibility for the operational performance of our Paper category, and a centrally managed tender process, which enables a market leading proposition for the business in a market that covers c30% of our total Group Sales.

Main Missions

Define & execute the strategy & vision in collaboration with their GCM for his/her product category according to the overall Lyreco strategy to reach company sales and profitability targets.

  • Understand and analyse customers, market & product trends through both Lyreco sales figures and overall B2B market intelligence including the main international competitors’ activities.
  • Create the long-term vision and strategy for the category.
  • Communicate and sell the vision and strategy to the business, ensuring full alignment.
  • Drive strong interactions within the business: between the Category and other group functions as well as between Category and subsidiaries.
  • Define the needs of the Category to group departments in order to steer the right activities around the Category (customer experience, digital, sales go-to-market, etc.).
  • Work with Group Market Manager & GCM to define & execute Group Own label strategy for his/her area.
  • Build and follow-up action plans aligned with the Category strategy to deliver expected results.

Group Supplier management – sourcing to contract

  • The GPM has a good Supplier market knowledge and understanding in order to constantly drive for new Customer, Category & Commercial opportunities. Source and select the best suppliers fitting Lyreco’s requirements: Healthy financial status, well developed and managed sustainability policy, high level of logistics efficiency and service.
  • The GPM prepares, launches and manages key tenders/ RFQ (request for quotes) when and if needed. Prepare and review tender documents in collaboration with the legal team and Purchasing team in order to reduce any risk Lyreco may have either in selecting new suppliers or in removing suppliers from Lyreco’s portfolio.
  • In line with the ABCD supplier strategy for the Category, the GPM negotiates Prices as well as trading terms and conditions (Rebates, marketing funds, advertising). Timely manage the signature process of the Business Supply Agreement (BSA = Business Principle + Commercial Agreement) with Group suppliers in collaboration with the Group Legal department and Group Finance.
  • Ensure a competitive offer.
  • Challenge & optimize our group suppliers’ performance  
    • Evaluate the supplier through the Supplier Performance Improvement Program.
    • Ensure a close follow up of actions.
    • Monitor the corrective action plans if any and measure their efficacy.
  • In collaboration with GMSOs, ensure that suppliers are providing the right information when needed (price lists, supplier information, product information, green product assessment, etc.).

Group Product Assortment management

  • The GPM is responsible for the Group Assortment selection (new, continue, delist) in line with the Category strategy and customers’ needs. The GPM will present and defend the common range assortment to the subsidiaries.
  • The GPM is responsible for accepting or refusing exception requests made by subsidiaries on the common range.
  • The GPM will identify gaps in the offer and constantly look for new opportunities in products but also services, while driving optimum stock and product availability through Group supplier partners – aiming to first to market innovation wherever possible.
  • The GPM, in collaboration with the GMSO within their team, is responsible for correct information for the common range.
  • Support the Group Sustainability policy for the Group products and supplier selection & delivering a roadmap that hits our ‘90% by 2026 business goal.

Support Local marketing teams in the implementation of the strategy

  • Ensure that local and group strategies are coherent and aligned.
  • Regularly visit subsidiaries to follow up action plans.
  • Bring Category knowledge to the subsidiaries. This includes training toolkits on product categories, markets, cross-selling activities, etc.
  • Support the Group Category Manager in the delivery of Category meetings with Local Marketing Director’s & Product managers to share Group performance, Group Category Strategy, Supplier development, actions to drive Sales growth, organize workshops to help local teams to organize their plans and build their assortment. Discuss, get feedback and influence subsidiaries about new selection. Identify new growth opportunities. Share best practices amongst subsidiaries.
  • Work closely with subsidiaries identified as pilots in key projects.
  • Recommend the selling price positioning, margin expectation and communicate it to the local product managers through a category pricing memo.
  • Provide proper training material/knowledge for local marketing teams to be cascaded to sales force.

Participation in projects

  • Lead transversal project activities within the Group Product & Services Team.
  • Join projects as a representative of Group Product & Services with other group/local functions.

Indicators / Impacts across all categories

  • Annual turnover and margin : 2,4 billion € turnover
  • Number of Group products : 6000 SKU
  • Number of subsidiaries : 17 (13 Europe + 4 Asia-Pacific)
  • Number of Product Managers to communicate  and work with : 85
  • Number of Group suppliers : 101
  • Travelling  up to 20% of time, across Europe and Asia-Pacific, visit subsidiaries and/or suppliers/factories


  • Analytical skills
  • Negotiation skills
  • Persistence in challenging colleagues
  • Autonomous
  • Good communication skills
  • Support internal & external customers
  • Positive attitude
  • Build relationships, team-player
  • Be reliable & responsible
  • Be organized and structured
  • Good decision making
  • Proactive to solve issues
  • Propose initiatives to generate results
  • Respect of confidentiality
  • Be resistant to stress
  • Be able to work in a multi-cultural environment

Working Conditions

Physical effort: medium (working hours + travel)

Environment: low

Sensory attention: high

Psychological stress: high.

Job Profile

Desired employment training: BAC +5 (Masters Degree) with +5 years of professional experience in category management, market knowledge

Tools knowledge:  Microsoft Office (Outlook, PowerPoint, Word, Excel).

TOEIC English level: 800+, fluent professional English