Content Marketing Executive
At Lyreco, we believe in working together for tomorrow, which means constantly looking to innovate and evolve so that our employees, customers and business continue to grow and develop. We believe in a culture that values our employees and inspires them to be the best they can be and our core values of passion, excellence, respect and agility play a key part in this. Through a perfect blend of people, technology and our corporate social responsibility strategy, our future looks bright.
Job Description
Lyreco specialises in Workplace Solutions and has an exciting opportunity for an enthusiastic Content Marketing Executive to join our evolving and growing team in Telford. This permanent position is well suited to an individual that is looking to advance their career in Marketing, continuing their development in Copy Writing and in implementing effective Marketing Campaigns.
As a core member of the Marketing & Communications team, you will work closely with our Marketing Communications Manager to execute effective marketing strategies from supporting the campaign development to analysing its effectiveness. You will have a great opportunity to produce engaging customer focussed content through Print Literature, Sales Enablement Tools, Social Media and Email formats.
In return for your hard work, you will be rewarded with a competitive salary of up to £25,000 plus private healthcare, life insurance, employee discounts and excellent career development opportunities.
The successful candidate will play a crucial role in building and engaging with Lyreco’s customer base and implementing effective strategies that will promote the long-term growth of our business. We will help you achieve your goals through continuous professional career development in a supportive workplace.
Key day-to-day responsibilities will include:
- Produce engaging, valuable, customer focussed content and copy for marketing campaigns, sales support material, print material and digital platforms
- Independent coordination of marketing campaigns and activity
- Analyse data to determine campaign efficiency and suggest appropriate actions based on findings
- Identify opportunities in the market to develop relevant content and campaigns
- Ensure that the brand values of the Lyreco business are upheld in all content produced
- Liaise with external media agencies, print suppliers and PR agencies
- Work closely with the sales teams on campaign development and implementation and ensure a 360-degree feedback loop is maintained
- Communicate effectively with internal stakeholders
- Work with our editorial committee to effectively proof and edit content
- Assist in the co-ordination of the annual Lyreco conference
- Assist in the co-ordination of exhibitions and events
Our Ideal candidate will have:
- Minimum of 2 years’ copy writing experience across multiple platforms
- Minimum of 2 years’ experience of working in a marketing role
- Minimum of 2 years’ experience in coordinating large scale projects and campaigns
- Ability to work well in a fast-paced, collaborative environment
- Excellent organisation and prioritisation skills
- Excellent communication and presentation skills
- Confidence to present to all levels of a business
- Strong verbal and written English language skills
- Working in a B2B environment (desirable)
- Co-ordination of external events and/or exhibitions (desirable)
Our ideal candidate will be well organised, have strong copy writing skills, will be flexible in their approach to problem solving and have knowledge of and experience of implementing Marketing Campaigns.
If this sounds like your next step, click apply today, we would love to hear from you!