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Marketing Automation Manager (H/F)

Offer published 3 years 7 months ago
Marly
CX -Customer Experience
Full time
This job offer is not available to apply.

At Lyreco, we believe in working together for tomorrow, which means constantly looking to innovate and evolve so that our employees, customers and business continue to grow and develop. We believe in a culture that values our employees and inspires them to be the best they can be and our core values of passion, excellence, respect and agility play a key part in this. Through a perfect blend of people, technology and our corporate social responsibility strategy, our future looks bright.

Job Description

Objectives of the role & context:

Rolling out in countries Marketing Automation Tool (Eloqua) and related tools and documentation, with support of the IT Teams

Responsible & accountable for the marketing automation tool roadmap

Working closely with the OmniChannel Campaign Manager on the implementation of the campaigns & tool evolution (feasibility, ROI, KPIs, etc)

Assume PO role for Marketing Automation tool version to be rolled-out

  • Actively participate to deployment in subs, in coordination with OmniChannel Campaign Manager.
  • Document product features and usage by adapting playbook based on subs feedback.
  • Animate workshops for product configuration in coordination with tool administrator.
  • Assist subs in skill acquisition and training needs identification.

Responsible for the Marketing Automation Tool roadmap

  • Present product features and collect sub requirements.
  • Run gap analysis and propose product adaptation when required.
  • Ensure training are conducted on new features.
  • Configuration follow-up and testing in coordination with sub users.
  • Produce a monthly analysis on tool usage, campaigns implemented, & learnings / challenges, to be shared at Group level & with subs.

Profile:

  • Experience of using a CRM and Marketing Automation Tools effectively
  • E-marketing and digital culture & curiosity: familiar with web analytics tools, SEO/SEA, digital and engagement tactics…
  • Excellent interpersonal skills with ability to communicate and collaborate with multiple stakeholders.
  • Fluent written and spoken English.

Location:

The job is based in Marly

Occasional visits to subs in Europe if needed. 

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