Customer Marketing Manager
At Lyreco, we believe in working together for tomorrow, which means constantly looking to innovate and evolve so that our employees, customers and business continue to grow and develop. We believe in a culture that values our employees and inspires them to be the best they can be and our core values of passion, excellence, respect and agility play a key part in this. Through a perfect blend of people, technology and our corporate social responsibility strategy, our future looks bright.
Develop all team members for professionalism, knowledge growth, and their productivity towards company success.
Build a strong awareness of customer thinking and customer focus within the team.
Identify trends and insights, and optimize spend and performance based on research/insights.
Translate finding into an actionable customer marketing plan.
Lead the team in achieving to company objective, ensure time line on all campaign and projects are met
Fully accountable on the ROI of all marketing campaign. This includes budget management, campaign effectiveness.
To influence product management team by providing strong consumer insight information; ensuring product management and customer marketing decision is fully meeting our customer's needs
Develop effective monitoring and optimizing working system to ensure the achievement of objective
Contribute to the development or improvement to the business growth strategies through customer acquisition, penetration and retention strategies
Strong working collaboration with all managers cross function to drive operation efficiency and effectiveness
Focus on digital marketing and e-commerce
All other adhoc reasonable assignment assigned to you from time to time
Skills & Requirement:
Degree in Marketing or Business or a combination of education and experience in a related field
SAP user , high proficiency in Microsoft Office (Excel), Strong supplier sourcing skills, good data analysis skills, project management skills, interview skills. employee coaching skills
Effective communicator; well verse in verbal and written communication in English
5years working experience in marketing related role with minimum 1year in within marketing sales / marketing campaign management experience in Office Supplies/FMCG/Consumer Products markets
Minimum 1year working experience in the following tools/system:
-Google PPC, digital ads
-Facebook & LinkedIn, social media
-ELOQUA email marketing
-SAP/Vistex
-Wordpress
-Shopify
-And some other digital marketing related software, you should be a quick self learner for all the new tool emerging every months.
Only fully vaccinated candidate eligible to work in Malaysia will be considered.