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Customer Marketing Manager

At Lyreco we all share a common goal to strive for passion, excellence, respect and agility. We are proud to be the European leader and the third largest distributor of workplace products and services in the world
We are committed to the development of our employees and we aim to achieve that by creating a culture that inspires and empowers.

Are you seeking a new challenge? This offer might be for you!

Role Responsibility

  • Study market trends, customer needs and feedback, competitive environment for identifying customer insights, gaps that could lead to key potential business opportunities
  • Develop and own the year-round customer marketing calendar with themes, content and communication materials to ensure effective customer communications across omni-channels
  • Develop go-to-market plan and customer marketing plans with seamless implementation to achieve targets
  • Build sound commercial business cases and customer sell-in pitches in collaboration with sales, digital marketing and product marketing team to deliver the plans
  • Drive CRM along the customer journey to deliver excellent experience that could bring conversion, retention, and loyalty
  • Lead marketing campaign and PR event for brand awareness and lead generation

The Ideal Candidate

  • University degree, preferably in Marketing, Economics or Business Administration.
  • Fluent in English & Mandarin being desirable
  • Solid commercial sense and business acumen
  • Good analytical and presentation skills & attention to details 
  • Ability to meet deadlines under pressure
  • Team-player with Creativity, Passion for growth