Marketing Automation Consultant

At Lyreco we all share a common goal to strive for passion, excellence, respect and agility. We are proud to be the European leader and the third largest distributor of workplace products and services in the world
We are committed to the development of our employees and we aim to achieve that by creating a culture that inspires and empowers.

Are you seeking a new challenge? This offer might be for you!

Marketing Automation Consultant

Reports to:

Department:

Location :

Starting date :

   Description

Lyreco is a worldwide distributor of workplace products, with its corporate headquarters in Valenciennes, North of France. Privately owned, the company was founded in 1926 by the Gaspard family. Lyreco is covering 25 countries with direct presence along with a further 17 countries supported by 15 Strategic Partners.

As a Marketing Automation Consultant you will be responsible for configuration and development of the Marketing Automation Platform (Eloqua) in collaboration with our local and central Marketing and IT Teams. This is an ideal role when you have strong character, excellent category, leadership and strategical skills plus strong desire to drive customer-focused business and projects.

   Main Responsibilities

• Designing and building automated email marketing flows and email campaigns
• Project leading of Marketing Automation Platforms integration
• Delivering and managing multichannel campaigns across all European markets
• Creating landing pages, emails, forms, custom objects and customer segmentations
• Optimizing the customer journey using dynamic content
• Tracking performance of campaigns, generating reports and improving success rates using analytics, A/B and multi-variate testing
• Translating business needs into technical solutions among different stakeholder
• Creating A/B split tests of marketing assets to improve campaign performance
• Other associated digital marketing duties

   Qualifications and Skills

• Minimum 2-years’ experience in Marketing Automation support or development (Eloqua architecture)
• Experience in customer marketing with customer oriented mindset
• Good knowledge in internet technologies, HTML, CSS, emailing
• Results oriented: proven track-record of delivering on targets
• Business acumen and strategic, proactive and analytical attitude
• Team player able to build and develop networks
• Project management skills
• Fluent business English (written and spoken)
• Computer literate - solid mastery of Microsoft Office (Outlook, PowerPoint, Word, Excel)
• The job requires travel activities to the Lyreco subsidiaries, whilst the role has a HQ based office, hence the successful candidate will be expected to be present in Gdansk, Poland or Amsterdam, Netherlands or Marly, France.