Email Marketeer

At Lyreco we all share a common goal to strive for passion, excellence, respect and agility. We are proud to be the European leader and the third largest distributor of workplace products and services in the world
We are committed to the development of our employees and we aim to achieve that by creating a culture that inspires and empowers.

Are you seeking a new challenge? This offer might be for you!

As Email Marketeer, you will be responsible for extracting, analyzing and informaing the email marketing strategies of different countries. This includes non-transactional emails, ad hoc marketing campaigns, and trigger-based/always-on campaigns supported with marketing automation. Your role will involve translating business needs into functional requirements, collaborating with business stakeholders and technology teams, and ensuring the successful implementation of email marketing strategies for our next E-Commerce platform.

Responsibilities:

• Analyze stakeholder needs and translate them into functional design specifications for email marketing campaigns and non-transactional emails.

• Translate user requirements for email marketing, including templates, content, segmentation, personalization, and automation workflows.

• Determine operational objectives and improve email marketing processes, including deliverability, open rates, click-through rates, and conversion metrics.

• Assess and recommend new approaches for email marketing procedures based on industry best practices and marketing strategy.

• Assist in implementing new email marketing processes, including triggered and always-on campaigns, by analyzing requirements and constructing workflow charts.

• Improve email marketing systems by identifying areas for enhancement and designing modifications.

• Recommend controls, best practices, and strategies to optimize email marketing performance and increase engagement.

• Collaborate with product owners and project managers to define email marketing requirements and set milestones.

• Track email marketing progress, resolve issues, and recommend changes to ensure successful implementation.

• Maintain confidentiality of sensitive email marketing information and protect user operations.

• Prepare reports on email marketing performance, analyzing data and trends.

• Support testing phase of email marketing processes and systems.

• Clearly articulate and document email marketing business flows, including segmentation strategies and automation workflows.

• Communicate email marketing modifications and updates to business owners.

Experience and Skills:

• Fluent in English

• Minimum 5 years of experience in email marketing or related field

• Strong knowledge of email marketing best practices, industry trends, and ESPs

• Familiarity with marketing automation platforms and CRMs

• Experience in email campaign management, including segmentation, A/B testing, personalization, and reporting

• Strong analytical skills to optimize email marketing performance

• Excellent communication and collaboration skills

• Detail-oriented with ability to manage multiple projects

• Adaptability to fast-paced, dynamic environments.

Reasons to join LYRECO:

• A full- time job in a dynamic, passionate, international team

• Competitive salary

• Benefit system

• You will work in hybrid work model in Brussels, Belgium

If the above job description interests you and you think you are a good fit, apply now! (CV in English). We look forward to receiving your application.  

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