ABM Marketing Executive
ABM Marketing Executive
Telford Head Office Based
Hours of Work – Monday to Friday – 9am – 5.30pm (office based 3 days per week)
About Lyreco:
Lyreco is the market leader in Workplace Solutions, offering a wide range of products and services to businesses globally across various sectors. As we continue to experience growth within our Product and Services team, we are excited to further expand our department by introducing an ABM Marketing Executive who will be responsible for supporting the Customer Marketing Manager in the execution of marketing actions provided from customer profiles, purchasing behaviour and insights.
Role Overview:
We are seeking a proactive ABM Marketing Executive to join our team. Reporting to the Customer Marketing Manager, the successful candidate will play a pivotal role in implementing Account-Based Marketing strategies for both high-value strategic client accounts and customer groups based on emerging purchasing profiles and customer behavioural trends.
As an ABM Marketing Executive your responsibilities are to:
- Develop and implement personalised marketing campaigns, tailored to specific strategic clients and customer segments, to drive engagement and revenue growth.
- Utilise customer insights data to develop compelling value propositions and messaging that resonate with target accounts and customer groups.
- Monitor and analyse campaign performance, providing regular reports and insights to measure effectiveness and identify areas for optimisation to the wider marketing team to share learnings.
- Collaborate with creative teams to develop impactful marketing collateral, such as personalized content, email campaigns, and targeted advertisements.
- Stay up-to-date with industry trends, competitive landscape, and emerging marketing technologies to continuously enhance ABM strategies.
- Conduct analysis to identify key trends and opportunities within customer groups, aligning marketing efforts accordingly.
The ideal ABM Marketing Executive will have:
- Bachelor's degree in Marketing or a related field.
- Experience in Account-Based Marketing or similar roles, focusing on strategic client accounts and customer segments would be ideal.
- Strong analytical skills, with the ability to interpret data and trends to develop marketing strategies with the Customer Marketing Manager.
- Excellent communication and presentation skills, with the ability to effectively convey value propositions and engage target accounts and customer groups.
- Proficiency in marketing automation platforms and CRM systems to execute and track ABM initiatives would be ideal.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- Strong attention to detail and organizational skills, ensuring the accuracy and quality of marketing deliverables.
- Creative mindset with the ability to think outside the box and develop innovative marketing approaches.
Lyreco Benefits:
Lyreco is a great place to work. We believe in fostering a culture that values our people and inspires each of us to be the best we can be. If you want to join a company that is packed with great energy, fun, and a place where you can accelerate your career, then Lyreco is the right place for you!
- 23 days holiday + BH
- Company Pension
- Private Medical Insurance (after completion of one years’ service)
- Life Assurance
- Employee Assistance Programme
- Cycle to Work Scheme
- Retail Vouchers
- Eye care vouchers
- Discounted gym memberships
As a diverse and forward-thinking employer, we embed the principles of equality, diversity, and inclusion into everything we do. That includes our staff, customers, suppliers, and our local community.
We’re committed to the wellbeing of all our staff and to the sustainability of our environment.
Lyreco prides itself on being an inclusive employer. We value and celebrate equality in opportunities, and we welcome applications from people who reflect the diversity of our communities.
Agency CV’s will not be accepted.